Pay per click advertising is a search engine marketing strategy that uses banner ads to entice potential customers to click on a client’s ad. Ultimately, the client pays to advertise its goods or services in the banner ad, but the person only has to pay for the service when someone clicks. Each click is a potential product sale or membership conversion. Clients can set the PPC payment settings to conform to their budgets. PPC is a highly effective SEM or digital marketing strategy if the individual chooses relevant and fitting keywords. We can help create a campaign-friendly list of keywords.